SnapE - Ride Hailing
Product Design
Snap-E Cabs is a brand owned by EC Wheels India Private Limited, a subsidiary of Steelman Telecom Limited. Headquartered in Kolkata, India. Snap-E Cabs provides a reliable eco-friendly public electric transport service that allows people to travel safely, without any delays at an affordable price. You can depend on us. We are focused to embrace the change and getting ready for tomorrow.
Client:
SnapE
Role:
UI/UX Designer
Year:
2025
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Challenge
Ride-hailing apps often face issues with cluttered interfaces, confusing booking flows, and lack of trust in navigation and driver communication. SnapE needed to stand out with a design that felt clean, modern, and instantly usable, especially for users unfamiliar with ride-booking apps. The challenge was to keep it simple without oversimplifying, and functional without overwhelming.
Objective
Booking a ride should feel easy, even if you've never opened an app like this before. The idea was to clear out the clutter so things look clean and modern, but still keep everything you need right there. Trust matters too, so the navigation stays clear and talking to your driver is simple, which means you always know what's going on. Simple, but not basic. Useful, without feeling like too much.
Results
SnapE’s final UI feels fast, familiar, and trustworthy. The intuitive flow reduced drop-offs during the booking process and early testers noted the app felt “cleaner and easier to use” compared to competitors. The design system also helped speed up development and made future iterations much smoother.
