mettā muse
UI/UX Design
mettā muse is a global platform connecting artisan makers with wholesale buyers. This project involved creating a website from scratch that balances the functional needs of a digital marketplace with the storytelling aspect of artisans' journeys. The design approach emphasized usability, aesthetic appeal, and ethical sourcing, ensuring a premium experience for conscious buyers.
Client:
Metta Muse
Role:
UX Designer
Year:
2024
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Challenge
Building a global platform like mettā muse came with its own set of hurdles. The user base was diverse, so the design had to feel inclusive and balanced for both wholesale buyers and artisan sellers. The product range was complex, which meant showing a wide variety of products while keeping navigation clean and clear. And the brand's mission mattered too. Conveying mettā muse's commitment to sustainability and ethical sourcing had to feel authentic rather than forced.
Objective
The objective was to merge commerce with storytelling, building a platform that sells products and tells the artisans' stories at the same time. Each artisan's journey needed to come through, showcasing their craft and values, while wholesale buyers got an effortless shopping experience with clear, intuitive navigation that let them browse by category or artisan. The design stayed clean and minimal so products remained front and center, striking a balance between empathy and efficiency to deliver a premium experience for every user.
Results
The result was a platform that worked equally well as a marketplace and a storytelling space. Buyers could move through the catalog quickly and browse by category or artisan, while every product carried the story of its maker. The clean, minimal design kept the experience premium, and mettā muse's mission of sustainability and ethical sourcing came through naturally throughout.
